September 10, 2017

Chatbot: artificial intelligence which 80 percent of businesses will use by 2020


According to the report from Business Insider, 80 percent of businesses are using or are planning to use chatbots by 2020.

An artificial intelligence in the form of chatbots has arrived which is already being used by renowned companies, e.g. Disney, H&M, eBay, CNN and Burger King, and also celebrities, such as Katy Perry, gave praise to it. A lot of praise has been written on bots in internationally known media such as Forbes, CNBC and Venture beat.

What is a chatbot and how to use it? 
Chatbots are computer programs for users to communicate online or in other tools, e.g. Facebook Messenger. We know two types of bots, those based on certain rules or those more advanced ones which are self-learning.  If you want to find a bot for your needs, visit the BotList website.

A concrete example of a bot used in practice is when you want to, e.g. buy shoes in an online shop. You have to visit a website offering shoes and find the desired pair which could take up a lot of your time. If you used a chatbot for this search, a few questions could direct you to exactly what you’re searching for. The chatbot would give you precise answers or even redirect you to a subpage where you’d find your product or help you in another way. Chatbots could also replace apps because instead of users clicking on a website or in an app, they could just put their question to the bot which would then help and improve user experience. Bots are useful on other platforms as well, e.g. SMS, Slack, Skype, WeChat etc. They are useful in countless areas, e.g. weather, picking out clothes, a certain piece of news you are searching for on, e.g. business, answers to FAQ or learning. With bots, companies can fix the biggest problem on their websites – users visiting their website and leaving without companies knowing who they were. Tens of thousands of developers around the world have joined in further development of chatbots.  

Examples of bots in practice:

Useful resources for bots:

Why would your company need a chatbot? 

When Facebook announced the arrival of a chatbot to its platform for messages (Messenger), the world was swept with the discussion on the use of chatbots. 90 percent of the time they spend online, users use platforms for messages or emails. It’s very interesting that users spend more time chatting on platforms for messages (messengers) than social media which creates a huge opportunity for companies to contact their potential clients.  For companies, it’s always important to communicate with their clients where the clients actually are.

If you want to create a bot yourself I recommend the following platforms, which are intended for creating Facebook bots:

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